Kaspar Schmid studied design at the Zurich Kunstgewerbeschule and worked in several Zurich design studios before being hired by Pentagram, London where he worked for two years, then at Pentagram, New York where he worked for five years. He won Best Swiss Book Design in 2000 for the McKinsey/ETH business plan book “Planen, Gründen, Wachsen”. He’s lectured at the Art Center College of Design in Vevey and the Luzern University of Applied Sciences and Arts.